First of all, there are two aspects of marketing a property that are absolutely essential. The first is pricing the property right and the second is professionally photographing the property. The list is long I know, but these two aspects are imperative!
I’m an avid user of photoshop for enhancing and altering the look of the photos I take. I do a lot of things to the photos, however I draw the ethical line when it comes to removing power lines and ‘material’ defects of the home. Now, I will change the sky from a cloudy day to a sunny one, alter the color of a couch from green to grey and lighten the kitchen to seem bright and cheerful. Here are just a couple examples:
I hope that if you’re considering selling your home you will make sure that your realtor is competent enough to know the importance of photos on the MLS.
{ 2 comments… read them below or add one }
A few months ago, I ran across two of your listings on MLS, both in Gilbert, under $250K, both remodeled and beautifully photographed and staged. The thought crossed my mind that we could be long lost siblings. Rarely do I see listings presented so perfectly, especially lower end homes in the East Valley. But I completely agree that EVERY home deserves this kind of treatment and needs it in this current market. I haven’t checked, but I would bet you’ve sold them both by now, even given the current market situation. I couldn’t agree more with the importance of photography, editing and staging. If my buyer had been ready to look, your two listings would have topped my list.
I know, you’re wishing I was a potential client instead of a fellow agent, but hey, I had reach out and say “Great Work”!
PS. Congrats on your new Wordpress website & Diverse Solutions IDX! I use them both, as well.
Hey Kim,
Thanks for the note! I’m glad you and I share the same professionalism and business savvy in this industry. I have come across your brokerage before and I think you have carved out a true identity and niche in this market.
We should bounce some marketing ideas off each other sometime…
-Brandon